Two employees at a Ruising store in Jinan, Shandong filmed themselves spraying whipped cream into their mouths after closing. Both were dismissed following internal investigation.

Social Context

Food service hygiene violations fall under the PRC Food Safety Law, with penalties including license revocation. Brand reputation management now includes mandatory employee conduct training covering social media ethics and food safety culture, especially for chain retailers.

Safety Tip

Retail staff should receive quarterly hygiene and social media compliance briefings—with clear consequences for filming food-handling acts—even off-duty.