A Baoding livestreamer used a green screen to simulate an orchard backdrop while selling fruit. When he turned on air conditioning to complain about heat, the artificial background became visible, sparking public backlash over authenticity.

Social Context

China’s 2023 ‘E-Commerce Integrity Guidelines’ prohibit deceptive virtual environments in product demonstrations, requiring clear disclosure of studio settings. Violations trigger penalties from the State Administration for Market Regulation and may void consumer rights under the E-Commerce Law’s transparency mandate.

Safety Tip

Consumers should demand unedited, location-verified videos for fresh produce purchases; report green-screen misrepresentation to SAMR via the 12315 platform.